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Signify Rebranding Strategy Covering Strand, Vari-Lite, and Zero 88

On Tuesday, July 11, 2022, Strand Lighting, LLC. voluntarily filed for Chapter 7 bankruptcy in a Dallas, TX court. There are now many rumors and discussions swirling around the industry about why and what this means so PLSN reached out to Signify [the ownership of the Strand brand] to clarify the situation. They told us that this filing is a part of the ongoing unifying branding effort of Signify to centralize its entertainment lighting products in a single legal entity, Vari-Lite LLC, and with focus on the Vari-Lite brand for all new entertainment products.

https://youtu.be/PsMi1hY1A-A

Read More »Signify Rebranding Strategy Covering Strand, Vari-Lite, and Zero 88

Strand and Zero 88 Add Vision.Net, Color Kinetics KiNet, and Philips Hue Support in ZerOS Consoles

Signify entertainment lighting brands Strand and Zero 88 today announced that they are previewing a new version of the popular ZerOS console software at Prolight + Sound in Frankfurt. The update adds integration with Strand Vision.Net, Color Kinetics KiNet, and Philips Hue, making it easier for small to mid-sized theatres, houses of worship and schools to connect to other lighting systems in the facility with minimal infrastructure impact.Read More »Strand and Zero 88 Add Vision.Net, Color Kinetics KiNet, and Philips Hue Support in ZerOS Consoles

Dallas’ AT&T Performing Arts Center Upgrades all Main Venues to Vari-Lite and Strand

The AT&T Performing Arts Center in Dallas has invested in Vari-Lite and Strand luminaires from Signify in five of its main spaces to transform their lighting and reduce power consumption. The $360 million multi-venue Center upgraded its fixtures with more than 200 Vari-Lite and Strand products.Read More »Dallas’ AT&T Performing Arts Center Upgrades all Main Venues to Vari-Lite and Strand

Reading Rep is Set for Acclaim with Strand LED Fresnels

“The Strand Acclaim LED Fresnels were an ideal choice. Energy efficient, great optics and excellent color rendering,” says Andrew Stone, managing director of theatre consultancy, Drama by Design. Photo Credit: ©Harry Elletson

Multi-award-winning arts and performance venue, Reading Rep Theatre, has benefited from an energy and space efficient, high impact lighting solution by choosing to invest in a number of the latest Acclaim LED Fresnels from Strand, a Signify entertainment lighting brand. The fixtures were originally specified by theater consultancy, Drama by Design, the company responsible for the entire £1m conversion from Salvation Army Hall to 170 seat, technically adaptable, multi-purpose venue.Read More »Reading Rep is Set for Acclaim with Strand LED Fresnels

Strand and Zero 88 Bring Multi-Cell Fixture Support, Major Fixture Library Update to ZerOS

Dallas, TX – Signify entertainment lighting brands Strand and Zero 88 have announced the latest update to ZerOS, the award-winning software for their FLX S Series and FLX consoles. ZerOS 7.10 includes support for multiple pixel luminaires, a library update featuring a wide range of Vari-Lite and Strand fixtures, and more. The new update is available for Zero 88 lighting consoles as well as the recently announced Strand FLX S Series consoles. Here’s a video summary of the new features from Strand:

Read More »Strand and Zero 88 Bring Multi-Cell Fixture Support, Major Fixture Library Update to ZerOS

The National Theater of Korea Celebrates 70 Years with Strand Lighting Upgrade

Seoul, South Korea—The National Theater of Korea has upgraded its dimming control to a range of products from Strand – a Signify entertainment lighting brand—to add functionality for its diverse range of luminaires.

A recent remodeling of the multi-theater complex saw a Strand EC21 Advanced Technology Dimmer Rack installed by Total Plus – the Vari-Lite and Strand distributor for Korea. Total Plus also deployed an EC21 Advanced Control Electronics Processor Assembly with Dual processor, an EC21 Dual 25A Powerthru Module 435us Dim/ND/Bypass, an EC21 Dual 25A 200us Single Pole module and a Dual 20A CD80SV Non-Dim C21-style module and housing.Read More »The National Theater of Korea Celebrates 70 Years with Strand Lighting Upgrade

S21 LED Raceway

Strand Lighting S21 LED Raceway

DALLAS – Philips Strand Lighting introduces the S21 LED Raceway, a configurable power and data distribution system for use with all types of luminaires from LED and moving lights to conventional lighting sources as well.