For production and rental company Soundwise of Denmark, choosing to carry Elation lighting products in a market with more traditional preferences is a strategic move aimed at providing unique offerings. “Denmark has traditionally been quite conservative when it comes to entertainment lighting equipment,” shares Lars Thorsager, founder and sales director at Soundwise. He says however that the trend is beginning to turn, albeit slowly. “As the market here begins to realize that there are other innovative products out there that can set them apart, it’s getting a bit easier to specify other gear.”Read More »Soundwise of Denmark Embraces Elation in a Traditional Market