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Signify Rebranding Strategy Covering Strand, Vari-Lite, and Zero 88

On Tuesday, July 11, 2022, Strand Lighting, LLC. voluntarily filed for Chapter 7 bankruptcy in a Dallas, TX court. There are now many rumors and discussions swirling around the industry about why and what this means so PLSN reached out to Signify [the ownership of the Strand brand] to clarify the situation. They told us that this filing is a part of the ongoing unifying branding effort of Signify to centralize its entertainment lighting products in a single legal entity, Vari-Lite LLC, and with focus on the Vari-Lite brand for all new entertainment products.

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Read More »Signify Rebranding Strategy Covering Strand, Vari-Lite, and Zero 88

Showline SL NITRO 510 from Philips Entertainment

Showline SL NITRO 510 from Philips Entertainment

Strobes — we all know what they are and how they work.  What can be sexy about them?  They are one trick ponies, designed to blind, wash and add some strobing effects to the look of a show.  For years we have relied on strobes that use a high-powered but conventional lamp as the light source. They are bright — blinding, in fact — but have the tendency to overheat and shut down for a period if used for a long duration of time.

Seven Brides for Seven Brothers Tour Lit with Philips Showline's SL PAR 150 Zoom luminaires

Seven Brides for Seven Brothers Tour Lit with Philips Showline Fixtures

LIVERPOOL, U.K. — LD Nick Richings specified Showline’s SL PAR 150 Zoom luminaires for the current musical tour of Seven Brides for Seven Brothers. White Light is supplying the gear for the tour, with stops at theatres across the U.K. including Glasgow’s King’s Theatre, the Bristol Hippodrome and the Liverpool Empire. The tour will continue through May 2014.

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Philips Entertainment Selects UK Distributors for Showline

LONDON – Philips Entertainment has formalized its current UK distribution network for its range of Showline LED luminaires. A.C. Entertainment Technologies, Architainment Lighting, Batmink, Flashlight, Stage Electrics and White Light will now hold an agreed amount of Showline stock and provide full technical support for Showline products.

Philips Showline

DALLAS – Philips Entertainment’s recently-launched luminaires in its Showline brand are designed specifically for the entertainment and touring market. Fixtures in the product line include the SL Bar 640, the SL Bar 660, SL Bar 520, SL PAR 150 Zoom and the SL Band 310.