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ADJ Restructures USA Sales Team for Further Growth

Following a stellar year in 2022, the ADJ Group has restructured its USA Sales Team to provide a solid foundation for further growth in 2023. Firmly established as a mid-level entertainment lighting brand, ADJ’s product range offers an attractive combination of functionality, reliability, and value which is proving increasingly popular in both the rental/production and installation/integration sectors. To better serve customers in both these markets, as well as the traditional retail supply chain, four well-established ADJ team members are being redeployed into new strategic roles.Read More »ADJ Restructures USA Sales Team for Further Growth

Solotech Announces New UK Headquarters to Continue its Expansion in Europe

Solotech, a global leader in AV entertainment and technology, is delighted to announce the opening of a new UK headquarters. Located in Birmingham, the new modern facility will serve as a hub for audio, video, and lighting rental stock and corporate offices, as well as a central location for its booming sales and systems integration activities. From this strategic location, the company is well positioned to efficiently serve the UK market and deliver its future projects in Europe. The install process is underway, and operations will begin in the upcoming months. Other Solotech locations in the UK continue to operate to serve client audiovisual needs.Read More »Solotech Announces New UK Headquarters to Continue its Expansion in Europe

ADJ Introduces New Pixie Driver 8000 for Pixie Strip Series LED Battens

The ADJ Pixie Strip Series is a collection of LED pixel battens which combine vibrant LEDs with intelligently designed housings to create a powerful and versatile system. That system has now become even more flexible with the addition of the new Pixie Driver 8000. This powerful unit receives a KlingNet, Art-Net, or sACN control signal and powers up to 8,160 pixels of Pixie Strips.Read More »ADJ Introduces New Pixie Driver 8000 for Pixie Strip Series LED Battens

4Wall Provides Lighting Gear and Services for the Detroit Lions Introductions for the ‘22-‘23 NFL Season

Detroit Lions quarterback Jared Goff runs onto the field during player introductions. Photo: Jeff Nguyen/Detroit Lions

4Wall Entertainment, a national provider of entertainment equipment rentals, sales, and services designed and executed the team & player intros and the in-game lighting for the Detroit Lions 2022-2023 NFL season.Read More »4Wall Provides Lighting Gear and Services for the Detroit Lions Introductions for the ‘22-‘23 NFL Season

ADJ Fixtures Exclusively Illuminate 2022 MISS EARTH Slovenia Pageant

For the second year running, a lighting rig comprised exclusively of ADJ fixtures was used to illuminate the 2022 MISS EARTH Slovenia pageant. Following an online only event the previous year, due to the global pandemic, the 2022 contest took place in front of a live audience of over 500 people. 72 ADJ lighting fixtures – including the new Focus Profile and Focus Flex moving head luminaires – created a dazzling lightshow while also perfectly lighting the contestants for the judges. The event’s production also incorporated an ADJ LED video wall, ADJ haze machines and the lighting was all controlled using ADJ’s myDMX 3.0 software.Read More »ADJ Fixtures Exclusively Illuminate 2022 MISS EARTH Slovenia Pageant

Blue Planet Announces New Hires and Promotions

Blue Planet announced an array of staff promotions and new hires. These include Las Vegas-based Canaan Caughey and Brad Royal, who were promoted to National Sales Manager and National Service Manager, respectively. New hires include Katie Clayton in Atlanta and Karina Carrasco, Rafael Villagrana and Lauren Vodopich in Las Vegas.

Filament Eleven 11 Gets Creative with Astera

The costume/set piece from ‘Scenes from a Yellow Peril’. Photo by Andi Crown

Auckland, New Zealand-based design studio Filament Eleven 11 is a creative tour de force combining the talents and imagination of lighting and visual artists Rachel Marlow and Brad Gledhill. Working across multiple genres – theatre, opera, dance, rock ‘n’ roll’ live events, installation, and light art – and embracing a mix of media and light forms, the company is known for its innovative and fun approach to enhancing storytelling with this unique form of expression.Read More »Filament Eleven 11 Gets Creative with Astera