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TAF USA Expands Its Winning Team

TAF USA welcomes Carter Klute to the team as its new Sales Representative. Klute is responsible for contacting new customers in the United States and Central/South America, as well as providing timely and knowledgeable service to existing TAF USA customers.

3LR Lighting Adds SUMOLIGHT to Partner Portfolio

Simon Evans, CEO of SUMOLIGHT UK Ltd (left) with Matt Lloyd of 3LR Lighting.

3LR Lighting has added Germany-based film and television lighting brand SUMOLIGHT to its portfolio of lighting brands. As a specialist lighting consultancy serving architectural, entertainment, maritime, broadcast and film markets, 3LR offers wide-ranging expertise, based on its broad experience of lighting system design and control. In doing this, it advocates and is directly supported by global manufacturers of lighting and control systems, including ETC, Rosco, Unonovesette, Ventana, Studio Due – and now, SUMOLIGHT.Read More »3LR Lighting Adds SUMOLIGHT to Partner Portfolio

Elation KL Profile FC™ Highlights State-of-the-Art Lighting Install at Florence J. Gillmor Hall, Westminster College

Last September, Westminster College, a private liberal arts school in Salt Lake City, inaugurated Florence J. Gillmor Hall, a modern facility equipped with state-of-the-art instruction, rehearsal, and performance spaces for the school’s music, dance, and theatre programs. Elation lighting has been integrated into the hall’s dance studio and performance space, a package that includes Fuze Profile™, Rayzor 760™ and Seven Batten 14™ luminaires, along with the first U.S. installation of the company’s innovative KL Profile FC™ ellipsoidal fixture.Read More »Elation KL Profile FC™ Highlights State-of-the-Art Lighting Install at Florence J. Gillmor Hall, Westminster College

Relation Lighting Agency (RLA) New Elation Sales Rep for California, Nevada, and Hawaii

RLA personnel (l to r): Robert Pullman, Principal; Jonathan Hale, VP of Sales; Chandler Dean, Director of Development and Accounts Manager

Elation Professional is pleased to announce that Relation Lighting Agency (RLA) has been appointed the new sales representative for Elation Professional products in California, Nevada, and Hawaii. Headed by lighting industry veteran Robert Pullman, the new sales rep firm boasts decades of industry experience and will draw on that expertise to represent the entire Elation lighting portfolio, including Obsidian Control Systems and Magmatic atmospheric effects.Read More »Relation Lighting Agency (RLA) New Elation Sales Rep for California, Nevada, and Hawaii

Elation Announces Retirement of Two Devoted Southern California Sales Reps

Jim Harrington and Richard Wilson

Following long careers of outstanding service to the entertainment technology industry, two of Elation Professional’s faithful sales partners have announced their retirement effective at the end of the year. Jim Harrington of JLH Marketing and Richard Wilson of R.L. Wilson & Associates, both independent sales representative firms based in Southern California, will be retiring effective December 31st.Read More »Elation Announces Retirement of Two Devoted Southern California Sales Reps

LiteNordic New Elation Distributor for Sweden, Norway and Denmark

Johan Colmeus, COO, LiteNordic; Frederik Afif, International Sales Manager, Elation; Espen Bechmann, Sales Director, LiteNordic

Elation Professional is pleased to announce that Scandinavia’s leading distribution company for dynamic lighting, LiteNordic, will take over distribution of Elation Professional and Obsidian Control Systems products in Sweden, Norway and Denmark effective 15 September 2022.Read More »LiteNordic New Elation Distributor for Sweden, Norway and Denmark

Analog Way Names Midwest AV as Sales Rep in Illinois, Iowa, Wisconsin, and Missouri

Analog Way is pleased to appoint independent manufacturer’s representative firm Midwest AV of Prospect Heights, IL as their sales rep in Illinois, Iowa, Wisconsin, and Missouri. Under Principal Barbara Sjodin, the Midwest AV sale team will support integrator and reseller bases in that territory with the full range of Analog Way’s pro AV products.Read More »Analog Way Names Midwest AV as Sales Rep in Illinois, Iowa, Wisconsin, and Missouri