WAKEFIELD, UK – Prolyte Group, manufacturer of trussing, staging and custom structures, has refreshed the brand identity of its LiteConsole product range with the launch of a dedicated website and a new logo. LiteConsole represents a selection of lightweight, innovative performance platforms that are popularly used as mobile DJ booths, but also impress as stands or podiums for corporate presentations, trade shows and retail environments.
WAKEFIELD, UK – Prolyte Products UK has appointed Alex White as trainee project manager. Smith has a Foundation Degree in Live Events Production from Backstage Academy. He worked on The X Factor Live Tour 2012 and the Goodwood Festival of Speed, as well as with Avolites.
LONDON – Cinimod Studio in conjunction with Prolyte Group’s Special Projects Division, Litestructures, have delivered the most epic of public lighting installations to mark the launch of the Halo 4 Xbox 360 game. Agency AKQA (acting on behalf of Microsoft/Xbox) commissioned Cinimod Studio to create the illuminated structure – based on the Halo 4 Glyph symbol – which would fly over London. Cinimod Studio turned to Litestructures to help bring their concept to life.