Tove Lo ‘Dirt Femme Tour 2023’
Mason Ford, Lighting Designer, Programmer and Director for Tove Lo’s “Dirt Femme” Tour, noted how the cloud set pieces were “the main element” at the start of his discussions with Creative Director Charlie Twaddle and the Tove Lo team. They opted to focus more on lighting than video—with no complaints from Ford—with a rig provided by Premier Global Production, the lighting vendor that had supported this artist’s “Sunshine Kitty” Tour in 2020. “When I heard from our Production Manager Tyler Young that we were going with [PGP], I definitely breathed a sigh of relief,” Ford said. “With Mark Donahue out as our Lighting Tech, and the gear they sent us out with, I didn’t have much to worry about.”