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ETC’s fos/4 Panel and Fresnel Fixtures a Perfect Fit for WarnerMedia Upfronts

WarnerMedia Upfront 2021 WB Studios

Upfronts are the biggest television event you’ve never heard of. Held in spring, they allow networks to promote their upcoming new fall lineups and convince companies to buy advertising. Each event is generally held live, with splashy guest stars and big production elements designed to impress. COVID shutdowns disrupted them in 2020, but WarnerMedia was determined to make a big comeback in 2021. Lighting Designer Seth Bernstein used ETC’s fos/4 Panels and fos/4 Fresnels to ensure the lighting popped for a technically difficult ‘oner’ shot to start the upfront video.Read More »ETC’s fos/4 Panel and Fresnel Fixtures a Perfect Fit for WarnerMedia Upfronts

CNN’s Virtual Studio uses immersive imagery to teleport Tom Foreman into settings relevent to his news coverage.

CNN’s Virtual Studio is The Real Deal

Show, don’t tell. Although this time-tested saying has most often been associated with fiction writing and storytelling, one major television news network has embraced this inspired phrase as their own mantra. Tune into CNN any given night and witness what appears to be visual magic occurring right before your eyes. Case in point: During a broadcast of The Situation Room with Wolf Blitzer in December 2012, a virtual 3D graphic depicting a North Korean satellite, with the approximate dimensions of a large car battery, spins in mid air over what appears to be an translucent news desk.