December’s rendition of the SoundStorm MDLBEAST festival in Riyadh continued to set standards for excellence in event design while also representing a groundbreaking cultural shift for Saudi Arabia. The entire festival spread out over a 5.5 km purpose-built site housing eight dynamic stages where more than 150 acts performed over three days for more than 450,000 visitors. The sheer scale of the event and the challenge of building in a desert epitomize the delicate interplay between creativity and logistics, necessitating a global team effort to orchestrate. At the heart of this symphony was Alex Reardon, the Creative Director and Lead Designer from Silent House, the design firm entrusted with shaping the festival’s visual identity. PRG played a pivotal role in supporting Reardon’s vision, providing rigging, video, lighting, audio, and automation for the festival’s centerpiece, the Big Beast stage.Read More »The Design of SoundStorm MDLBEAST Festival supported by PRG