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ETC’s fos/4 Panel and Fresnel Fixtures a Perfect Fit for WarnerMedia Upfronts

WarnerMedia Upfront 2021 WB Studios

Upfronts are the biggest television event you’ve never heard of. Held in spring, they allow networks to promote their upcoming new fall lineups and convince companies to buy advertising. Each event is generally held live, with splashy guest stars and big production elements designed to impress. COVID shutdowns disrupted them in 2020, but WarnerMedia was determined to make a big comeback in 2021. Lighting Designer Seth Bernstein used ETC’s fos/4 Panels and fos/4 Fresnels to ensure the lighting popped for a technically difficult ‘oner’ shot to start the upfront video.Read More »ETC’s fos/4 Panel and Fresnel Fixtures a Perfect Fit for WarnerMedia Upfronts

Branding event

Retailer’s New Branding Relies on Seeing Eye, 4Wall

New York – JC Penney recently unveiled a new branding campaign to reinvent the company as JCP, a change that reflected a new look and feel of their entire retail presence. Seeing Eye Lighting Design and 4Wall New York worked together to launch the new campaign at an event at Pier 57 in New York City.