COLORADO – GBTA is the world’s premier business travel and meetings organization. Headquartered in the Washington, D.C. area, it operates on six continents and has more than 7,000 members. Lyft dazzled attendees at the Global Business Travel Association’s (GBTA) recent convention with a booth wrapped with LED video panels from WorldStage. The show-stopping booth at the Colorado Convention Center captured the attention of thousands of travel managers and suppliers eager to learn more about Lyft’s ridesharing service.
More details from World Stage (www.worldstage.com):
The Lyft Mobility Solutions Team came to WorldStage with a rendering of a trade show booth wrapped in video as conceived by Lyft’s Art Director Yves Laroque. “The Lyft creative team knew what they wanted and we had the challenge of bringing their vision into reality. Their vision for the GBTA exhibit was to drive more traffic to their booth, and we definitely achieved that,” says Jim Richardson, director of business development at WorldStage. “During set up everyone came by to take pictures of the booth, and during the show the booth was jam-packed – people were spilling out of it.”
WorldStage maximized Lyft’s long, narrow booth space by configuring a lozenge-shaped booth with 40×12-foot walls created from LED video panels. WorldStage built the walls using Unilumin U3 3.75mm tiles, which served as a bright, high-resolution canvas for Lyft’s video storytelling. Millumin software drove playback of the live-action footage, logos and graphics and Lyft’s signature pink colored-light effects. Cut-out doors at the tapered ends of the booth welcomed convention-goers inside.
Prior to arriving at the convention center WorldStage technician Geoff Gibson worked with Lyft’s Art Director Yves Laroque and Senior Motion Designer Matt Law on pixel mapping the imagery. On-site they loaded the show files and Law made final adjustments to the video.
“Lyft was a fantastic partner to work with. Together we delivered a great product that got a lot of very positive response,” says Richardson. “The project was an absolute pleasure in all respects.”
“We feel so lucky to have found WorldStage,” said Ellen Black, Creative Producer at Lyft. “Before speaking with them, other technology consultants and production companies had told us what we wanted to do was impossible. Jim at WorldStage took the time to understand the creative vision and worked with us to make it a reality.”
