NEW YORK – Intel garnered bragging rights when Time magazine named its booth one of The 20 Most Eye Catching at CES 2015, dubbing it “insanely futuristic.” WorldStage provided AV support for booth designers and fabricators, The Taylor Group, which showcased Intel’s exploration of intelligence in all its forms: wearables, robots, drones, 3D printing and more.
More details from WorldStage (www.worldstage.com):
WorldStage supplied its AV expertise to three types of media displays: a hero screen, three supporting projection screens, and six 4mm LED “cloud trees.”
The “cloud trees” were the most unusual components. Towering 20 feet above the floor each consisted of three spiraling columns (the “tree”) supporting a large circular LED video display made of 4mm LED tiles (the “cloud”).
“WorldStage fabricated a mechanism to allow the circular LED screen to hang face down, parallel to the floor,” says WorldStage president Josh Weisberg. “These sculptural video displays added a unique element to the booth and, along with the Spotlight Theater and demonstration pods, helped make the Intel booth the top booth design at the show, per the CEA.”
The main hero screen was composed of 4mm LED tiles in a wide-format mode. It was located above the Spotlight Theater where the presentations were staged and was used for video clip playback and IMAG.
The supporting projection screens were motorized, roll-down displays made of silk voile fabric. They were deployed during presentations in the Spotlight Theater and fed by two Christie Digital HD20KJ projectors per screen. “The roll-down screens served to enclose the theater space and set it apart from the rest of the booth during presentations,” explains James Sarro, project manager at WorldStage.
WorldStage also handled video playback and audio throughout the booth, provided the Dataton WATCHOUT system and supplied programming.
At WorldStage Terry Nakamura was the projectionist and Michael Bergmann the video playback operator, Raul Herrera handled the content and operated the WATCHOUT system, Josh Perlman and Jeff Gottesfeld manned the LED displays, and Gabe Benso provided the audio system design.
Ben Judah was site services manager for The Taylor Group. Booth show production was done by Lead Dog Marketing with Katherine Lentini coordinator and stage manager.
