More details from Upstage Video (www.upstagevideo.com):
Times Square is known for its competing LED screens advertising everything from underwear to the latest Broadway show. So when Upstage Video was hired to provide the LED screen that would act as the backdrop for the international launch of the new Samsung Galaxy Note 3, Galaxy Gear Watch, and Galaxy Note 10.1 tablet, they knew they needed the brightest, clearest LED in their inventory to get through “the noise.”
The decision was made to use their proprietary Color Specific 8mm SMD LED tiles to build the 10’ x 17’ screen that would provide the backdrop to Icona Pop’s invigorating performance and to broadcast the stream of the simultaneous launch from Berlin’s IFA Consumer Electronics Show. The CS8 screen displayed the high definition graphics, video and live stream perfectly in the mid-day sun and was bright enough to stand apart from the other screens in Times Square so that Samsung’s message was able to come through crystal clear. Resolution was also a concern due to the close proximity of the consumers to the screen. Again, the 8mm SMD performed perfectly.
Upstage Video was brought in by MC², a nationally recognized leader in the event and exhibit marketing industry. Although this was a new partnership, there was no time to break the ice. This was a large-scale event with a lot of moving parts and a quick deadline. Upstage had to be efficient. “Upstage [Video’s] attention to detail was very apparent early on in the process,” says Sr. Account Executive Christian Gilbert. “Their quick responses and ‘can do’ attitude to an ever changing scope of supply made the decision to hire them an easy one. Every interaction was professional and timely and the on-site installation went flawlessly. They truly enjoy what they do and I look forward to working with them again.”
