NEW YORK — Singer/songwriter India.Arie’s tour in support of her fifth studio album, Songversaton, which launched in Seattle in late September and traveled through the U.S. in October and November, relied upon flexible video panels from PixelFlex for the tour’s video effects.
More details from PixelFlex (www.ledcurtain.com):
NASHVILLE — Four-time Grammy award winner India.Arie has returned to the music scene after a four year, self-imposed hiatus and is currently traveling the country on a 12 week, 30-city tour for her 2013 album debut, SongVersation. PixelFLEX’s flexible, affordable and sharp LED curtains are giving India.Arie’s tour a different and updated set of visuals than what fans experienced during her last performances, including high-quality video, effects and colorful backdrop illumination.
PixelFLEX, the industry leader in lightweight, flexible LED video curtain panels, offered a cost-effective, practical and time-saving solution to the tour manager and crew when they wanted to raise the tour’s visuals to a new level.
“I had been in contact with India.Arie’s creative director about what a tour might look like when she started producing her (new) album,” said André C. Allen, owner of BlackLight Productions Inc. and tour manager and production designer for the tour. “The only problem was the tour was already routed before we knew what the show would be; they wanted video content and I needed something that could be set up in an hour that wasn’t cost prohibitive. My research to find an affordable and easy to set up system led me to PixelFLEX.”
Allen’s first time utilizing the PixelFLEX panels came with a lot of pleasant surprises. The ease of use, requiring just a few people to set up, accompanied with its lightweight structure and ability to pack into one road case were shocking to the team during the rehearsal process.
“I’m always looking for the three Fs: form, function and finance,” explained Allen. “I’ve used other LED technologies and if I’d known then what I know now, I’d definitely have used PixelFLEX as the solution; it’s just a really good product.”
Every venue set up is the same throughout the tour, consisting of 2 20mm 4×8 panels in the center to create an 8×8 screen with the remaining 2 20mm 4×8 panels hanging on either side with a two to three foot gap in between.
