LONDON – Presentation Rentals Ltd. (PR) supplied external building projection and lighting for a press launch of the newest software game, Batman: Arkham City. Two party areas within the Freemason’s Hall in London’s Covent Garden were powered from the nearby Irish bar, saving one generator. The challenge was lining up the projectors in the 15 minutes between dusk and the event going live.
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Presentation Rentals Projects Batman: Arkham City Launch
LONDON – London-based AV and technical production services company Presentation Rentals Ltd. (PR) supplied external building projection and sound and lighting equipment for two party areas within the Freemason’s Hall in London’s Covent Garden for the press launch of the latest software game sensation, Batman: Arkham City.
PR was working for production company Limited Edition (LE), for whom they are a frequent supplier of technical production design and services.
Outside, across the street from the entrance of Freemason’s Hall, the PR crew built a scaffolding tower to hold two Panasonic 10K projectors, double stacked and fitted with .8 lenses.
The venue they were projecting on is an Art Deco building dating back to 1933. The throw distance was 10 meters (33 ft.) and the projection area – above the main entrance of the Freemason’s Hall – was about 45 feet wide.
LE supplied four different static slides for the projection, which were replayed via a laptop. The PR team undertook some on-site editing to ensure that these were optimized for the application. Power for the projectors and control was sourced from the nearby Irish bar, O’Neill’s, which proved a more expedient solution than bringing in a generator.
The big challenge was lining up the projectors – a task for which they had only 15 minutes between dusk and the event going live.
A life-size Batman model was positioned on top of the roof of the Freemason’s Hall, and this was highlighted with a Clay Paky Alpha Spot 1200, positioned next to the projector on the tower decking.
Inside, PR kitted out two areas on different levels with lighting and sound systems, including a small moving light rig comprising Martin MAC 250s.
Says PR’s Ian Coull, “It was a great job to be involved in for several reasons. It was interesting, different and required some lateral thinking. It was also high profile and with the timescale being so tight to get the trickiest element – the projection – there was a bit of pressure. However, everyone worked together to produce great results.”
