LAS VEGAS – For VCA Technology’s booth at the ISC West trade show, which took place at the Sands Convention Center in Las Vegas April 6-8, Altitude Exhibits used PixelFLEX 3.9mm FLEXLite NXG LED video display panels. Altitude Exhibits President Jeremy Luther conceptualized a layout with two FLEXLite NXG LED screens that would showcase the VCA Technology software. He then went through a few revisions that led him to finalize on one large 80” tall by 240” wide FLEXLite NXG LED wall for maximum visual impact.
More details from PixelFLEX (www.pixelflexled):
Located in Littleton, CO, Altitude Exhibits is a full service exhibit house that has the expertise to design and build everything from award-winning custom trade show exhibits, hybrid custom/modular exhibits, and modular/portable exhibit systems. When approached by video analytics provider VCA Technology to help them create an eye-catching booth design for the ISC West trade show, Altitude Exhibits President Jeremy Luther saw the perfect opportunity to integrate LED video into the design concept. Now needing a technology partner to help him identify the quintessential LED solution, Luther made a call to Nashville-based PixelFLEX who provided him with 3.9mm FLEXLite NXG LED video technology.
“It has always been a desire to incorporate LED technology into our exhibit designs because we know how amazing it looks, however I think that some of our clients may have a notion that it’s too complicated or expensive, but that couldn’t be further from the truth,” began Luther. “As we were speaking with VCA Technology about their ISC West booth design, they really wanted to reinforce to their audience that security wasn’t just all about hardware, but it’s also about what you are seeing and the analytics you can gather. To accomplish this they wanted something completely unique to showcase their software technology, so we implemented the FLEXLite NXG LED video wall as the showcase medium and the outcome was fantastic.”
With one of the highest resolution displays on the market, the FLEXLite NXG is now available in two sizes with 2.6mm-6.25mm pitch options for an even deeper layer of creativity, plus a 6.25mm full outdoor, IP65 version as well. For optimum performance, FLEXLite NXG tiles are calibrated directly out of the box to ensure perfect color and brightness; and with serviceability in mind, easy access to the back of panels allows for quick and simple on-site repairs.
“During the design process, we took a quick look at projection technology, but it just doesn’t give you the visual pop that an LED screen will,” continued Luther. “I had researched PixelFLEX a few years back and was really impressed with their products and the company, so when this project came around I didn’t really look anywhere else. I knew they had great products, at a great price point, with wonderful customer support, so that was all I really needed to know.”
Getting to work on the final booth design, Luther originally conceptualized a layout with two FLEXLite NXG LED screens that would showcase the VCA Technology software. Wanting to make the boldest statement possible, he then went through a few revisions that led him to finalize on one large 80” tall by 240” wide FLEXLite NXG LED wall for maximum impact of the visual content.
“For the content, we started with about nine different pre-recorded video elements showing through 15 different video windows on the FLEXLite NXG wall, but then we trimmed the final product down to six video elements and used the VCA logo as a transition between each video segment,” added Luther. “To keep the video design engaging throughout the day, we would then transition out of the 15 small video windows and go into two larger areas, or one large viewing area. This really gave us a tremendous flexibility to be creative in ways that we just couldn’t do with projection.”
With the wall now assembled and the content programming drawing to close, Luther and the design team were excited to see how the audience would react when ISC West opened the following day. But before that even happened, it was the reaction of the fellow exhibitors that allowed them to initially gauge the reaction that would be caused by the FLEXLite NXG.
“The night before the show opened while we were putting on the final touches, other exhibitors were stopping to say how amazing the booth looked and that’s when we knew this was going to be good.” concluded Luther. “While we may have had some typical trade show challenges earlier in the day that pushed the LED build back a few hours, our onsite PixelFLEX technician did am amazing job to make sure the FLEXLite NXG was ready to go. Once the show opened, audience members were literally standing in the aisles memorized by the LED screen, and neither Altitude Exhibits nor VCA Technology could have been more pleased.”
