NEW YORK CITY – Ringing the opening bell at the New York Stock Exchange (NYSE) is an honor that puts companies in the spotlight. However, on December 11, when it was the Lending Club Corporation’s turn to launch their initial public offering and first day of trading on the NYSE, they wanted something extra. Michael Ahern Productions brought in video equipment rental company Pete’s Big TVs to help.
More details from Pete’s Big TVs (www.petesbigtvs.com):
Load-in took place the night before – not inside but outside of the iconic building – where the company’s banner was fixed to the building’s facade.
Pete’s Big TVs provided fifteen 6’ x 6’ sections of 37mm mesh LED arranged to resemble the company’s blocks in its logo. Because Lending Club is an online marketplace connecting borrowers and investors, images of people were important to the company. Pete’s Big TVs used d3 media servers to live feed photos of faces from passersby – as well as the company – onto the LED mesh signage in real time throughout the day. The ever-changing images drew on-the-street attention until the stock market closed. The NYSE even tweeted photos of the digital signage through their Twitter account.
Pete’s Big TVs VP Guy Benjamin said, “We love working with Michael Ahern. Our relationship goes way back to the Rolling Stones’ Steel Wheels tour in 1989.”
This was Pete’s Big TVs’ second time to provide LED screens at the NYSE. The first time was for Twitter’s IPO launch for the opening bell in November 2013.
Photo: Erik Hartman
