Moment Factory Creates Immersive Visuals for Oakley Marketing Event

LOS ANGELES – Oakley commissioned Moment Factory to design and produce a multimedia environment for the launch of its new “Disruptive By Design” marketing campaign. Working with several different spaces in Studio Red in Los Angeles, Moment Factory created unique visuals that included a room featuring 270-degree projection screens for a speech given by Oakley CEO Colin Baden.

The company also provided an immersive environment for the cocktail reception. Other interactive rooms allowed guests to reveal the content of wall and floor projections using infrared pointers, which also triggered real-time audio and video effects. Equipped with the ability to interact with the space, visitors enjoyed an exploratory experience in which they discovered the world of Oakley in a completely novel way.

For more information, please visit www.momentfactory.com.