LAS VEGAS – GlobalShop 2015, set for March 24-26, 2015 in the Mandalay Bay Convention Center, will feature an entrance marked by interactive visuals. GlobalShop producers Emerald Expositions turned to NanoLumens and Pixelfire for a visual assist with the project.
More details from NanoLumens (www.nanolumens.com):
In selecting NanoLumens to create this new entranceway, Doug Hope, Vice President of Content at Emerald Expositions, said, “Because GlobalShop is the largest retail design trade show in the nation, we are always looking for ways to make a relatable design statement to the retail industry. In the newly expanded Mandalay Bay Convention Center, we have the additional challenge of scale in that most entrance units used by trade shows are dwarfed by the size of the Center.
“Compounding this is the rapidly accelerating fusion of digital and physical in the retail industry. As a result, it became very clear to us that what we needed to do in 2015 was to create a large-scale digital project that is able to create an unmistakable entrance destination. With NanoLumens, GlobalShop is able to achieve all of the elements with one company’s product. An added benefit to the NanoLumens solution is that the substrate is lightweight enough so that it can be rigged in the overhead structures of Mandalay Bay without any modifications,” Hope emphasized.
According to NanoLumens Vice President of Marketing & Business Development Nate Remmes, NanoLumens is pulling out all of the stops to create an entranceway that will stop show attendees in their tracks and engage them in a way they have never experienced before. “We’re working with Pixelfire to create a 21st century visual experience that showcases how the latest web and native app technologies deliver multi-screen solutions that meet the growing demands of today’s online, mobile and social consumers.”
According to Pixelfire President Steve Bumstead, “Pixelfire is renowned for creating stunning, out-of-the-box digital content that takes advantage of the very latest in display technology. NanoLumens’ technology is the very best out there and we really looking forward to showcasing how our creative thinking can push the envelope in creating an immersive digital experience that is unique to GlobalShop and the retail channel of the 21st century.”
Emerald Expositions is a leading operator of large business-to-business trade shows in the United States, producing more than 85 trade shows and conference events per year, connecting over 525,000 buyers and sellers across ten diversified end-markets, including gift, home and general merchandise; sports; hospitality and retail design; jewelry, luxury, and antiques; e-commerce; photography; decorated apparel; building; healthcare; and military. Emerald is headquartered in San Juan Capistrano, CA. The company’s shows are typically the most prominent and important for exhibitors and attendees within their various industries. GlobalShop is the world’s largest annual event for retail design and shopper marketing. It’s the only show in the world where retail professionals can find the largest, most comprehensive array of store fixture companies and more in-store solutions than any live event in the nation.
For more information on Pixelfire, go to www.pixelfire.net.
