SAO PAULO, Brazil – Christie expanded its presence in South America with the opening of its first office and showroom in São Paulo, Brazil. Christie is undergoing global expansion, which includes new subsidiaries and offices in South Africa, Australia and India during the past 12 months.
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SAO PAULO, Brazil – Christie expanded its presence in South America with the opening of its first office and showroom in São Paulo, Brazil. The event was celebrated with a reception attended by customers and business partners of Christie Digital Systems South America Ltda., and leading dignitaries of the Brazilian cinema exhibition industry. The opening is part of a wave of global expansion by Christie, which includes new subsidiaries and offices in South Africa, Australia and India during the past 12 months.
Jack Kline, president and CEO, Christie Digital Systems USA, Inc., said the opening of the São Paulo facility is critical in meeting the accelerating demand for Christie’s digital cinema, ProAV, visualization and simulation solutions and services throughout South America, especially in Brazil.
“The country of Brazil specifically is one of the world’s fastest-growing economies and São Paulo is the ideal central geographic location from which to increase our share of the South America market, and to provide in-region customer service and support, most notably in the digital cinema market, where we already have an established and growing customer base,” Kline added.
Bruno Tavares, general manager of Christie Digital Systems South America Ltda., said the new facility at Rua Gomes de Carvalho 1765, Suite 12, São Paulo, will initially be headquarters to a dozen sales and service staff, as well as showrooms and training rooms with many products.
Christie has been active in Brazil through partners for many years and has sponsored key film festivals and industry conferences, including the 6º Show de Inverno Campos do Jordão, on April 25-27.
