MEDELLIN, Colombia – Robe’s new Colombian distributor, Codiscos SA, staged a hands-on technical demo of Robe products recently, then provided a glimpse of the gear in action when it was used to support a rock concert by Matute at the 400-seat Teatro de Barro in Medellín.
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MEDILLIN, Colombia – Robe’s new Colombian distributor Codiscos SA recently staged hands-on technical demonstrations followed by a rock concert in the city of Medellin, all designed to illustrate firsthand the capabilities of Robe’s latest technologies to potential clients.
Codiscos’s Sebastian Ochoa coordinated the event, attended by Robe’s regional sales manager for Latin America, Guillermo Traverso.
The first day was dedicated to existing Codiscos clients, particularly those in the rental and staging markets, who were interested in seeing the newest Robe technologies now available for the first time on the Colombian market.
The featured products were Robin 600 and 300 LED Washes, MMX Spot, the ROBIN 600 Beam, CitySkape Xtremes and 48s, the LEDForce PAR 18 and a selection of Robe hazers.
Traverso’s in-depth technical demos showed the features and functionality of the fixtures, followed by Q & A sessions.
Of course, the best way to really show off what any product is capable of is in situ.
Codiscos has been associated with leading musicians and recording artists for most of its 64-year history, and was originally the record label for international superstar rocker Juanes (also a local hero from Medellin) early in his career.
The band Matute, who played the concert on the second day, is made up of top musicians all of whom are close to Juanes, making the concert special at the 400-seat Teatro de Barro venue in central Medellin.
The concert was packed to capacity for the performance, and proved a great platform for Robe’s products to be launched with a massive bang into Colombia.
Show LD was Alex Cuartas from NegroEstudio and included all the Robe products that had been on the demo the previous day.
The whole event is part of Codiscos’ strategy of raising Robe brand awareness throughout Colombia, with Ochoa emphasizing the importance of people being able to judge for themselves.
