The stage design for the 2024 Eurovision Song Contest was recently unveiled ahead of the grand final in Malmö, Sweden, on May 11th. Lighting and Screen Content designer Fredrik Stormby from Green Wall Designs and production designer Florian Wieder are the creative team helping to create, design, and deliver a large-scale and spectacular show to a global audience of over 160 million.
The stage and lighting design for the Eurovision Song Contest 2024 will focus on the audience more than ever. With the stage placed in the centre of the arena, viewers will experience a visually revolutionary concept. The unique 360-degree experience surrounds the audience and viewers in the Malmö Arena. The stage is placed in the middle of the audience and shaped like a cross. Movable LED cubes, LED floors, light, video, and stage technology will be able to create great variations in the arena.
The focal point of the design is a monumental installation – a centerpiece of video and light above the stage, where the lighting design is designed to embrace the artists and their performances. Together, these elements make it possible to create many unique looks for the various performances, thus bringing live and TV audiences closer to the action.
Following Loreen’s victory at the 2023 Eurovision Song Contest in Liverpool, Sweden has the honour of hosting the Eurovision Song Contest for the third time in eleven years. The decision to retain ‘UNITED BY MUSIC’ as the official Eurovision slogan and Sweden’s robust music scene inspired the lighting and video design embodying a strong, conceptually clean, modern expression. This design not only flirts with modern music and tour production but also draws inspiration from the vibrant urban region around Öresund and Malmö as a city. For the Eurovision Song Contest 2024, Green Wall Designs will strive to execute the event exclusively using LED and laser light sources to achieve lower constant power consumption. The lighting design for the 2024 contest encompasses approximately 2000 light fixtures and 12 follow-spot systems.
Fredrik Stormby, Co-founder and CEO of Green Wall Designs says: “Green Wall Designs is honoured to be working with SVT as the Lighting and Screen Content Designer for The 68th Eurovision Song Contest in Malmo, Sweden. We are excited to deliver a spectacular show in our home country and for audiences across the world”.
Co-founded by Stormby, Green Wall Designs is one of the world’s leading creative studios renowned for crafting captivating visual experiences in live entertainment. Specialising in video, lighting, and scenic elements, the team has contributed to some of the most thrilling live productions in recent memory. Among Green Wall Designs’ impressive portfolio within the past few years are projects such as Loreen’s winning performance at the 2023 Eurovision Song Contest, ABBA Voyage, Beyoncé’s Renaissance Tour, Amazon Music Live and The 1975 ‘At Their Very Best’, to name a few.
Production Designer Florian Wieder, based in Los Angeles and Munich, has over the past 30 years developed the creative and visual concepts for several large-scale shows, concerts, tours, ceremonies, music and television productions worldwide. Wieder has worked with artists such as Beyonce, Adele, Jennifer Lopez, Robbie Williams, U2, Lady Gaga, Rammstein. He was the designer and creative producer for seven MTV Video Music Awards (VMAs), 12 MTV Europe Music Awards (EMAs) and has developed the Eurovision Song Contest seven times since 2011. In 2022, he designed the opening ceremony for the FIFA World Cup in Qatar. For the MTV VMAs, he was awarded a Primetime Emmy/Best Production Design.
SVT has assembled an elite team who bring a wealth of live experience to lead the production of this milestone event, including Executive Producer Ebba Adielsson & Christel Tholse Willers, Exec in Charge of Production Tobias Åberg, Executive Line Producer Johan Bernhagen, Show Producer Per Blankens, Contest Producer Christer Björkman, Head of Production David Wessén, Technical Show Director Ola Melzig, Associate Lighting Designer Mike Smith & Michael Straun, and Content Designer & Producer David Nordström and Line Producer Veronica Skogberg from Green Wall Designs.
The 68th Eurovision Song Contest will be held in Malmo, Sweden, with the Grand Final of the Contest to be on Saturday 11 May 2024. More information can be found here.
