| Founded in 1985, ADJ is a well-established name in the entertainment technology industry. The company’s products are used worldwide for concerts, events, productions, and festivals of all sizes, and are also installed in a wide variety of venues including nightclubs, concert halls, theaters, houses of worship and theme parks.
Moonbears is an innovative distributor of professional lighting and rigging equipment in the Netherlands. With a streamlined product portfolio and modern customer-focused sales team, the company takes a ‘no nonsense’ approach to supplying rental companies, theaters and music venues with the equipment they need. Moonbears’ team of friendly and experienced industry professionals pride themselves in offering excellent customer service with easily accessible technical support.
As ADJ continues to increase its market share throughout Europe, the company has identified Moonbears as a good strategic partner. While existing customers and new large accounts will continue to be served directly by ADJ, partnership with Moonbears will make ADJ products more accessible for smaller businesses. For Moonbears, ADJ’s range perfectly complements the company’s existing catalog, providing new and existing customers with access to ADJ’s range of fixtures that are reliable, versatile and offer a high ROI.
Patrick Veldman, owner of Moonbears, explains: “ADJ has a strong position in the Dutch market. We see this partnership as an opportunity to make ADJ’s innovative products even more accessible to our customers. We are confident that this collaboration will lead to improved service and a wider product range for our customers in the entertainment industry. By joining forces, we can respond more quickly to market needs and offer creative solutions.”
Steven Samaan, Business Development Manager for ADJ Europe, states: “Moonbears has proven to be a valuable player in the industry. Their market knowledge and focus on customer satisfaction align well with our growth objectives in Europe. The company has an excellent network in the integration market – including theaters and concert venues – and is ideally placed to serve these customers with ADJ products.”
Moonbears and ADJ are determined to conquer the Dutch market together. This strategic partnership will increase the availability of ADJ products in the Netherlands – particularly for smaller integrators and production companies – backed up with stellar service from Moonbears. It will also allow ADJ to free up capacity and resources for product development and serving larger customers who buy direct from ADJ.
Further information from ADJ: www.adj.com |
