STAMFORD, CT — Stan Miller, chairman of the board for Rosco, pictured right, wrote a memo for internal distribution to all of Rosco employees to explain a little more of the rationale behind Rosco’s acquisition of GAM Products. Rosco then made the memo available to PLSN, Stage Directions and others as a way of clarifying the reasons behind the purchase and how it fits within Rosco’s business objectives. A copy of the memo, written by Miller, is reprinted below. Pictured left is GAM Products founder Joe Tawil.
Why Rosco Bought GAM … And What It Means to You and to the Industry
By Stan Miller, Rosco Chairman
Rosco acquired the assets of GAM Products just a few weeks ago. Because the deal happened so quickly, this is the first opportunity I’ve had to share with you what I believe is the significance of the event and what it means to all of us.
First, this was no routine acquisition.
I go back a long way with Joe Tawil, the founder of GAM Products. Our companies competed with each other in many product areas. But that didn’t prevent me from having a good deal of respect and even admiration for Joe and what he accomplished in terms of product innovation. The respect must have been mutual, because Rosco was the first (and only) call Joe made when he decided to exit the business.
With help from Mark Engel and others, we completed the business details quickly and easily. It went smoothly because GAM and Rosco had complementary goals: GAM wanted its product legacy preserved and its remarkable products to continue to be available. Rosco wanted those GAM products to continue to be available as well — but in the Rosco style.
And the Rosco style is to insure ready availability everywhere in the world through our several hundred dealers and distributors.
It’s going to take some time to make sure that products like GAMColor, GAM Patterns, Blackwrap, Twin Spin, etc. are readily available to customers not only in the US, but in Canada, Europe, South America — everywhere, in fact, that Rosco’s 13 offices and its distributors are located. Business issues such as pricing, discounts, marketing and sales need to be addressed. But I am confident that our team of managers and sales people everywhere will get the job done.
Keep your eye on the main ball: Rosco and its distributor network has expanded its range with excellent, tested products currently used throughout the theatrical, film and television industries. Our task is now to make customers — lighting designers, technical directors, stage managers and film professionals — more aware of these products and how they will make their productions better.
I’m excited to be a part of this project. I hope you are too.
For more information, please visit www.rosco.com.
