Brompton Technology, a global leader in the manufacture of LED processors, promotes Adam Callaway to Global Lead, Virtual Production & Broadcast, Joanna Muggeridge to Director of Marketing, and Lotta Schiefer to Director of Sales.Brompton Technology announces the promotion of long-serving team member, Adam Callaway, to the role of Global Lead, Virtual Production & Broadcast. This strategic move follows a great year for the company filled with esteemed industry accolades such as Advanced Imaging Society’s Lumiere Entertainment Technology Award and the Television Academy’s Emmy® Award for Outstanding Achievement in Engineering, Science & Technology. These accolades reflect Brompton’s continuous dedication to its customers and partners, as well as its forward-looking ethos, both of which aim to ensure the company not only keeps pace with industry trends but anticipates and shapes the future.
In his new capacity, Callaway, formerly Technical Solutions Manager, will spearhead Brompton’s initiatives in the dynamic Virtual Production and Broadcast markets, helping to identify opportunities for the rest of the team and delivering even better support in these rapidly evolving domains.
Callaway, an advocate for technological evolution, expresses his excitement for the recent years’ developments in virtual production, foreseeing an exciting trajectory of innovation in LED usage, particularly in the application of RGBW technology for object-based lighting. “As we anticipate the arrival of new LED panels and other emerging technologies, there’s still untapped potential in this market, promising an exciting future,” he says.
Callaway also highlights a significant shift in the lifespan of LED screens, emphasizing that while in the past they may have lasted for three or four years, contemporary screens can last close to a decade. “This underscores the need for a control system with enduring support and software updates to prevent rendering investments obsolete. Particularly in the fast-paced realm of live broadcasts, having 24/7 support from industry-savvy experts who know exactly what you’re talking about is a game-changer,” he notes.
The pivotal role of image quality, on-camera performance, and the paramount importance of reliability and longevity in LED technology means that Brompton products not only feature backward compatibility, alleviating concerns about compatibility with existing LED panels, but also ensure adaptability to future LED technologies. “With the unveiling of the Tessera G1, the industry’s most powerful receiver card, earlier this year, we have ambitious plans that will see us bringing other ground-breaking developments to the market, which will have a direct impact on both virtual production and broadcast realms,” Callaway reveals.
“Adam has been a part of the business for 8.5 years, initially joining our technical support team. Rising through the ranks to become Brompton’s number one troubleshooter, Adam assumed the role of Technical Solutions Manager where he became a critical link with pioneers in the virtual production world,” shared Richard Mead, Brompton’s CEO. “His transition to the newly created position of Global Lead, Virtual Production & Broadcast is a natural progression for Adam and for the business. With a history of fostering numerous successful relationships, he will be our primary link to Brompton’s diverse customer base in the film and television industry. We’re thrilled about Adam’s new role and all the possibilities it brings.”
Additionally, Brompton is strengthening its leadership team by promoting Joanna Muggeridge to Director of Marketing and Lotta Schiefer to Director of Sales. Both roles are essential to driving Brompton’s global strategy as the company advances along its growth trajectory.
Following more than three decades in the entertainment industry, working with global manufacturers such as Barco, Vari-Lite, and Wireless Solutions, Schiefer brought her years of experience to Brompton in early 2023 and will now help expand its sales reach. In her new position as Director of Sales, Schiefer will closely collaborate with Rob Fowler, Director of Business Development, who is realigning his focus towards engaging key customers, cultivating new markets, and steering strategic initiatives.
“The opportunity to lead the sales team for such a strong and trusted brand is a huge honor,” says Schiefer, “and even more so when the team consists of such highly dedicated people, always striving to deliver the best possible outcome for our customers.”
With nearly 30 years of experience in PR and Marketing, Muggeridge has been leading Brompton’s marketing team for several years, contributing significantly to the brand’s growth and expansion into new markets, particularly in-camera visual effects. She will now be leading an expanded team while also becoming a vital part of Brompton’s leadership.
“I am thrilled to lead Brompton’s growing Marketing team as the brand goes from strength to strength,” says Muggeridge. “When I reflect on what we have achieved over the past five years it makes me extremely proud to have played a part in that. The team is amazingly dedicated and talented, and I look forward to working with each and every one of them to help position Brompton at the next level, as we explore new sectors and introduce new products and features.”
“I am excited that Joanna and Lotta are joining our leadership team,” concludes Mead. “They are both already pivotal to Brompton, and these promotions mean we can benefit further from their expertise and experience at a strategic level as we take Brompton on the next stage of its amazing journey.”
Further information from Brompton Technology:www.bromptontech.com
