MIDDLETON, WI — After long speculation about whether entertainment-lighting company ETC would enter the LED market, the company has announced their acquisition of the Selador product line from Selador co-founders Rob Gerlach and Novella Smith. “We didn’t want to make a ‘me too’ RGB or RGBA product,” said ETC CEO Fred Foster, calling the Selador product line’s x7 Color System “a far superior quality of color and light to anything that we had seen before in LEDs. We also benefit from the brainpower of Selador LED experts Novella and Rob — great people who will join our ETC team.”
ETC said Selador’s x7 Color System seven-hue technology “produces bright broad spectrum whites and intense colors equally well, rendering pigments and skin tones in a far more natural way.” The company added that the Selador x7 Color System is a fitting complement for the company’s control offerings.
“ETC brings to the table a unique capability to make the control of LED fixtures easier, more direct and user friendly, and that is the key to making the tool really work for the designer,” said David Lincecum, ETC marketing manager. “We have already integrated color matching and HSI (hue, saturation and intensity) control of Selador products into the latest software releases of our Eos and Congo lighting control console lines.”
Selador’s line-up includes the Paletta and Lustr products, introduced last fall. “Paletta fixtures’ unique blend of seven colors of LEDs was selected to provide the depth of color you are used to from your favorite saturated gels. The Lustr line uses a different blend of colors that are optimized for producing broad spectrum whites and tinted colors — solving the traditional LED problem of making people look unnatural,” said Smith.
ETC is also debuting the latest Selador product: the high-output color-mixing Vivid LED fixture series. The Vivid series combines the Selador x7 Color System with K2 emitters from Luxeon. “Vivid LED fixtures provide high brightness and intense colored lighting for much longer throws, while matching and blending with gel colors and tungsten fixtures,” said Gerlach.
For more information, please visit www.etcconnect.com/selador.
