LOS ANGELES – Elation is hosting an open house July 18 in its new showroom here. The facility is designed to show how new products will work in real-world applications. The open house, set for 11am- 4pm for dealers and 4pm to 8pm for end-users, will include hands-on demos, programmed light shows, free swag and raffles for some of Elation’s leading products. Products from sister company Acclaim will also be on hand.
More details from Elation (http://www.elationlighting.com):
LOS ANGELES – Lighting professionals and retailers can get a firsthand look at Elation’s latest products in the company’s new “real life settings” showroom during a special open house and “road show” stop on Wednesday, July 18. The open house, 11 am- 4 pm for dealers and 4 pm- to 8 pm for end users, features hands on demonstrations, programmed light shows, free swag and give-away raffles for some of Elation’s leading products.
The open house will be held in Elation’s new state-of-the art showroom, giving visitors the change to see the company’s lighting and video products in realistic settings that mirror real world applications. The new showroom has a full stage setting as well as a simulated broadcast studio and architectural display featuring sister company Acclaim lighting products.
“Our new showroom has been designed to allow visitors to see how a specific light will actually work in a real concert, theatrical production, video studio or television news set,” said Eric Loader, Elation Director of Sales. “Visitors will be treated to a 10-minute choreographed light and video show to music that will certainly impress even the most veteran lighting professionals and you will get to see the entire Elation product range in one setting. We will have hands on product displays, giveaways and of course, swag.“
Among the new products that will be highlighted are the Platinum Wash ZFX Pro and Platinum Wash ZFX Pro XL, 2-in-1 moving heads with zoom and zone chasing; the Platinum Spot 15R ACL beam effect; and the ELAR Quad Series, which features Elation’s Quad Color mixing technology.
“The performance and capabilities of lights have been taken to such high levels that words, photos and even videos don’t do them justice; you really need to see them to appreciate their brightness, intensity and movement,” said Loader. “This is why we’ve been having road shows this year; it’s our way of giving people the chance to get a close-up look at our phenomenal lighting products. Our dealers will certainly benefit from our new showroom which is already open full time Monday through Friday by appointment. We want our dealers to think of our showroom as theirs and to encourage their staff and customers to come in and see all that Elation has to offer.
“Of course, we can’t be on the road all the time, so it makes sense for us to have a permanent showroom where dealers can come and see our lights in realistic stage or studio setting,” continue Loader. “Being in Los Angeles is an advantage for us, because many lighting professionals either live here or come here on a regular basis, so dropping by our world headquarters to visit our offices isn’t difficult.”
Those who wish to attend must RSVP at http://apptcal.americandj.com/AppointmentContact.aspx?DayRef=200.
For a sneak peek at the new Showroom and a special invitation from Elation Professional director of sales Eric Loader, go to: http://www.youtube.com/watch?v=Dyf7Gkp4y-Q&feature=youtu.be.
