NEW YORK — Scharff Weisberg partnered with Production Glue on the kickoff of AOL’s five-city road show to promote its ad business. Dubbed “The Wider Web: Achieving Growth in a Fragmented Market,” the event was held at the American Museum of Natural History in New York, showcasing AOL’s web properties and the capabilities of its Platform-A ad division. Scharff Weisberg supported the kick off with an array of lighting fixtures, which were installed and readied in the eight-hour window before show time. The company has also participated in a similar road show in 2007 as part of AOL’s First Look digital upfront promoting its original programming lineup.
Production Glue was hired by AEG Live Events to act as the base of operations for the New York event. “We implemented the design and the concept for the show providing the labor and executing the design developed by our technical manager Tim McDevitt and AOL,” said Production Glue production electrician Lucas Zimmerman.
Production Glue was challenged to meet the power requirements of the venue and to maximize a limited budget. “We chose LEDs and moving lights very carefully,” Zimmerman said. “To create as much branding for AOL as possible we went with Rosco Image Pros, which enabled us to give the client everything they wanted and more than they hoped for.”
Among the lights provided by Scharff Weisberg were six-foot Color Blazes; Chromacore 12-inch Color Blasts; Martin MAC 700 and 250 Spots; pinspots; EDLT 19-degree, 26-degree, 36-degree, 90-degree, and 70-degree lekos; and Rosco Image Pros. GrandMA and City Theatrical wireless DMX consoles controlled the rig.
“Scharff Weisberg came through with flying colors,” Zimmerman said. “They gave us excellent service fulfilling all our requests, assisting us with solving problems and helping us organize for the event.”
Production Glue’s Daniel Marcus teamed with colleague Zimmerman on the project. Erik Perry was Scharff Weisberg’s project manager.
For more information, please visit www.scharffweisberg.com.
