UK – During lockdown, and after closing their physical doors, agencies and clients have taken action to evolve their events into new, virtual, interactive broadcasts. Adapting to current safety practices, these companies are now introducing fresh solutions to stream content and connect to their audiences in an entirely new way, by hosting cutting-edge, fully interactive virtual experiences. An exciting example is from Creative Technology (CT) and aptly named Virtual Studio, which uses Brompton Technology processing to help ensure the best possible results. This studio pictured is in London. They are also operating studios in Los Angeles and Hong Kong.
More details from Brompton Tech (www.bromptontech.com):
By deploying LED screens as a physical base for such virtual studios, it is possible to create completely immersive, augmented virtual environments. To ensure that the screens are used to their full potential and have complete uniformity, it is essential to use reliable, high-performance processing technology designed for use on camera, and CT chose Brompton Technology’s Tessera LED processing products. Features including High Dynamic Range (HDR), ultra-low latency, and high frame rate make the leading LED video processing manufacturer a reliable partner for future-proof technology that goes hand in hand with the fast development of virtual production workflows.
CT’s Virtual Studio is a great example of how forward-thinking companies like CT are coming up with solutions that can place presenters, pundits, or even news anchors in a real-time rendered virtual world, complete with augmented reality pop ups and CG characters. Highlighted in the latest episode of TPi Talks, the Virtual Studio by CT uses a mixture of LED walls and an LED floor, all driven from Brompton processing, as well as live camera tracking and an augmented reality layer to create what is called ‘The Stage’, a platform that allows people to interact and augment the environment in real time.
“With the increasingly realistic environment that LED screens are able to offer, one can convert a standard content stream into a highly interactive experience, both for the presenter and for the viewer,” says Mark Elliott, Managing Director at Creative Technology. “Virtual production offers immense possibilities in terms of delivering fully immersive visual storytelling. Brompton processing products support this development by enabling beautiful, exceptionally realistic looking video playback, proving just how effective immersive LED screens can be for virtual production.”
