MELBOURNE – From esports to awards nights and live music, Studio45 provides a state-of-the-art setting for event professionals to continue producing and hosting live events which are streamed worldwide. Created by Australian audiovisual supplier WooHah Productions, the space features top of the range equipment, including Brompton Technology’s Tessera SX40 LED processors.
More details from Brompton (www.bromptontech.com):
The idea for Studio45 came to WooHah Productions just days after the country was forced into lockdown in March. The team wanted to offer a safe yet creative environment as an alternative to traditional live event settings. By investing in the world’s best equipment and people, WooHah has ensured that Studio 45 is now the largest, ready to use studio space in Melbourne.
“Within one week of shutdown, we were able to build the physical studio in our new 2,000m2 warehouse and build the complete video backend through our Studio45.live website,” says WooHah Productions and Studio45 MD, Arosh Fernando. “We were also able to add a Pay Per View Online Ticketing Platform, which enabled our first customer to make revenue on their live stream event.”
Based at WooHah Productions HQ in Braeside, Melbourne, Studio45’s broadcast space includes 14m wide LED video wall. The space has been designed to be agile and dynamic, with fast turnarounds and impressive results for any client.
“We have ROE Diamond 2.6 panels running from the Tessera SX40, with almost 50m2 of 2mm used as the backdrop for the stage. We are mainly displaying 4K content, as the screen has two 4K inputs running via a Barco E2 processing system,” explains Fernando.
Additionally, the team is using four of Brompton’s Tessera XD 10G data distribution units to reduce the complexity of mass cabling down to a bare minimum and be able to run fibre to the large LED display system.
According to Fernando, the color reproduction on the screens has made Studio45 stand out from other offerings on the market. “Brompton’s products have a proven history of being used for live events and on camera, and we made a promise at WooHah to ensure any LED screen we buy must have Brompton as the backbone. Simple things like being able to quickly adjust the color of the panels, match the refresh rate of the broadcast cameras, or easily fault-find has made a big difference to the workflow and significantly reduces set-up times,” he adds.
What WooHah’s customers say also speaks volumes, with numerous event producers and technical directors telling them that the quality of their screen is simply the best. “The screen’s high resolution together with Brompton processing makes these great looking events possible,” states Fernando.
Australian Arnold Body Building Championship, an Easter Sunday church service, livestream service at funerals, Australian True Crime Podcast, as well as multiple product launches, fashion roadshows, music live streams and news bulletins are among the projects that the team has successfully delivered despite the current uncertainty.
“It’s been super tough, and it doesn’t matter which corner of the world you live in, the events industry as a whole has suffered in a dramatic way,” says Fernando. “In Melbourne, it has been harder than the rest of Australia and the second lockdown has hurt the business even further. But we wanted to show our industry that we are not down and out. This is not the end of events. If we are willing to listen to our customers, innovate and come up with new ideas, or keep on improving the product, then we can survive through this period.”
WooHah continues to deliver innovation and create new features or products within its existing offering to help clients communicate with their customers or their internal staff. Brompton has always been a vital part of the journey.
“To us, Brompton Technology is a world leader in what they do; their products and 24/7 technical service is the best in the industry. That’s why we had made a promise to only buy Brompton for our hire/rental stock,” Fernando concludes. “Brompton’s Tessera SX40 amplifies the virtual experience and helps us make that all-important human connection. This what we all miss the most about live events such as concerts. Studio45 makes things more ‘human’ thanks to genuine, true-to-life image quality, and that is thanks to Brompton.”
