Quince Imaging Helps MARS Petcare Actualize Virtual Retail Store of the Future
HERNDON, VA,– MARS Petcare, leading global pet care distributor, enlisted Quince Imaging to design an innovative platform, simulating modern shopper behavior in virtual reality – without the use of VR goggles. As part of an ongoing research initiative, MARS constructed a “Retail Store of the Future”, empowering retailers to adapt the shopping experience to today’s era of pet owners. MARS developed a futuristic retail model, which incorporates modern pet care needs and expectations of pet owners in a variety of demographics.