A Price-Driven Landscape Shapes the Relationships Btewteen Manufacturer, Distributor, Dealer and User.
Money changes everything. Declining pricing for mainstream professional lighting products is accelerating a condition that has been part of the distribution channel for decades, one in which the once-distinct lines between manufacturer, distributor, retailer and end user become less clear as each one jockeys for best position.
“Convergence” can become tiresome to hear, but never truly gets overused in this day and age. It’s an appropriate term for what’s taken place between video and lighting as elements of live performances. The trend dates back to 1998 when Lighting & Sound Design (LSD) first had a private showing of the Icon M (Medusa) at the LDI show. It combined the Texas Instruments nanotechnology-based DMD (digital mirror device) and the automated yoke of an automated luminaire into a single fixture, with “soft” gobos. Even though the fixture was never mass-produced (it was used on a few tours, including Korn and one or two others), it aligned the industry into the realm of video, media servers and digital lighting.
Audiences loved surround sound and Dolby Digital in theatres so much they wanted to take it home with them. Home video was so much fun that they decided they wanted to make their own. And who needs Bon Jovi when you have Garageband and can make your own music? Some lighting makers are looking at this historical DIY phenomenon and realizing that lighting will soon be no exception to the trend of bringing it all back home. With a stop at the mall first.
It doesn’t take an inordinate amount of scrutiny to see that the technical jobs in entertainment are a male-dominated domain. Look around at concerts and theatrical productions or on the credits after a television program or a feature film—the LDs, the mixers, the gaffers and the techs are overwhelmingly male. (They don’t call them best “boys” for nothing.)
Few people have escaped opening their e-mail in the morning and finding an appeal to their greedier side, offering to let them share in a multimillion-dollar bonanza tucked away in the Ministry of Whatever in some third-world country. Law enforcement officials refer to these as 419 scams, named for the section of the rather toothless criminal code of Nigeria, where most of these scams originate. Most people simply delete them, figuring no one would ever fall for the grammatically fractured and incredulous requests asking the reader to put up some of his or her own money in order to secure a piece of this windfall.
Lighting designers, like most freelancers, tend to be peripatetic. An extended gig is usually more like two months than two years, and outside of Hollywood and New York (as long as you have a union card) life leans towards the itinerant rather than the permanent. And even on the coasts you’re only as good as your last credit.
The true context to globalization is the intellectual property (IP) debate. As industries redistribute their sales and manufacturing throughout the world in search of both new markets and increased productivity, it’s inevitable that cultures are going to clash. That’s at the heart of the IP issue: from a Western perspective the need for IP protection is a no-brainer—the ability to protect ideas enables companies to move forward in developing and capitalizing them in anticipation of a return on that investment.
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On Feb. 28, there was an explosion on the steps of the state capitol building in Nashville. It wasn’t terrorism; in fact, it was a politician who pushed the plunger. Rather, it was a wakeup call, a demonstration of the power—and the danger— of pyro, and it came almost three years to the day that nearly 100 patrons died in a pyro-induced fire at The Station nightclub in Warwick, R.I.
America’s mega-churches are biblical in their proportions.
The largest church in the U.S. is Lakewood, a quasi-denominational congregation—more like a small city— that sprawls over five acres outside of Houston. At 150,000-plus square feet, the former Compaq Center, once home to the Houston Rockets basketball team, holds 16,600 churchgoers at a time for several services each weekend. It’s also a broadcast ministry, with two massive video monitors flanking the huge stage that the telegenic Rev. Joel Osteen shares with a band. The church market has emerged as one of the fastest growth areas for lighting and video in the U.S.
April 15 is coming at us faster than we realize. It’s a good time to discuss one of the big bugaboos in the entertainment business: the status of the freelance worker.
The term “freelance” translates in IRS-speak to “independent contractor,” a category that has undergone significant revision and clarification over the last decade because, in an age when few people stay at one job more than a few years, the notion of self-employment has gotten fuzzy around the edges. Back in 1996, the Internal Revenue Service redefined what constitutes an independent contractor, establishing a complex set of 20 common-law factors plus interpretations of numerous tax court cases. Here’s how the IRS establishes the boundary between independent contractor and employee: