Wybron Takes It On the Road Again
The concept of the pop-up store – the temporary outlet that creates as much buzz as sales – has quickly become rooted in American retail strategy. Wybron CEO Keny Whitright has taken that one step further with his drive-by shop: Wybron's Mobile Light Lab, a 45-foot trailer that's high-tech on the inside and highly graphic on the outside. Tugged by a powerful Kenworth semi truck, the MLL made its debut in early February at Wybron's Colorado Springs headquarters and manufacturing center and marks a new chapter for the company, using this second iteration of taking its message and products on the road as a plan for the future.