NAMM Evolves with Large Lighting and Theatrical Presence
NAMM is certainly not a new show for the entertainment business. It’s an annual event held in Anaheim every January and is one of the two largest music product trade shows in the world. Its European counterpart is the Musikmesse in Frankfurt. NAMM stands for the National Association of Music Merchants. The group has evolved into an international association whose members now include commercial companies, distributors, affiliates and manufacturers.