The ALS Ice Bucket Challenge
This summer, the ALS Ice Bucket Challenge created a sensation on the Internet and social media. The ALS Association, which works to spread awareness of Amyotrophic lateral sclerosis, a.k.a. Lou Gehrig’s disease, and raise funds for research in hopes of reducing its impact, perhaps even finding a cure, launched the campaign. By late August, the association noted that total donations had topped the $100 million mark.