Jason Aldean’s “Six String Circus” Tour Automates Engagement
Jason Aldean’s “Six String Circus” Tour Automates Engagement
“Jason [Aldean’s] fans are really engaged, so the challenge was pushing the limits of being modern and big in a way that matches the high-energy of those fans,” says creative director Raj Kapoor. The key? Automation. Kapoor has been working with Aldean for three years, and on this show specifically for almost a year. “We were talking about it last summer, and from the first conversation with Jason’s team and Mike [Swinford], it was decided to do something really different,” he says. “Yet we wanted to continue the edgy, rock-meets-country designs we’ve been doing for him that push the limits.”