The business is still word-of-mouth, and how you behave effects the amount and type of work you get. Nook Schoenfeld says, “I call it ‘playing well with children.’ If you’re nice to people and play by the rules, people want you back. Two-thirds is based on personality, and a third is talent. I know nice guys with no talent who get great gigs.”
–From Kevin M. Mitchell's February feature, Who You Gonna Call?
