Even with all the new technological advances at your fingertips, the latest apps and gadgets are not going to conceptualize the program. Whether it’s a clip for the web or a roll-in on a giant LED wall, one still has to go back to basics, roll up your sleeves and carefully plan. For my two cents, it all starts with the storyboard, a solid planning technique that goes back to the era of silent films…The backbone of the storyboard is a keen understanding of the overall production process. Essentially, this is the best way for the video producer to “pre-viz” the entire workflow, starting with the concept and moving on to the script and pre-production stage, then on to the production stage, post-production stage, marketing phase and, finally, the duplication and distribution phase…Pre-viz for video? It’s six stages of hard work. (For the full story, download the PDF at http://plsn.com/wp/vw/082011.)
Paul Berliner, from “Video World,” PLSN, August 2011
