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The Strategic Use of Augmented Reality Technologies

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Chris Lose spoke with J.T. Rooney on the topic of Augmented Reality (AR) technology, which has been put to use for imagery as mundane as the yellow first down line marker you see on live broadcasts of Monday Night Football, but could also be used to create a dragon that flies into the stadium and sets the scoreboard on fire. However tantalizing, the technology probably shouldn’t be deployed for its own sake, or in a way that otherwise detracts from the artist’s performance.

-Chris Lose, from LD-at-Large, PLSN, Feb. 2020, page 68