Looking for a recession-proof market sector? A total of about 3,000 gentlemen's clubs in the U.S. account for $2 billion in revenues, according to AVN.com, which tracks the industry. Over the past 15 years, the adult club scene has reinvented itself from seedy to spectacular, with sophisticated staging and lighting playing a huge role in this profitable transformation… LED and video installations have proliferated in G-clubs in recent years, in part driven by cross-promotion of product for sale in the adjacent store but also as a way to promote content increasingly being made by the larger chains, such as Spearmint Rhino, which now produces its own films and uses the trailers for them to promote live appearances at the clubs by the stars of the film.
—Dan Daley, from The Biz, PLSN, Jan. 2009
