Even when the accountant says “No,” question why. Ask why we can’t afford to do exactly what the artist (or the artist’s wife) wants us to put on stage. Why can’t our Stonehenge be 40 feet tall? Why can’t we hang 200 MagicBlades tomorrow? Why can’t we load in at 5 p.m.? It is our job to find every possible path towards the vision of our clients. We need to explore every available “wing bolt and thumb screw” interpretation of the artistic vision. We need to present clever ideas until we have exhausted all possible outcomes. It is only when there are no alternatives that we can turn to our clients in good conscience and say “No.”
—Chris Lose, from “LD-at-Large,” PLSN May 2018 page 76
