For the Nickelodeon Kids’ Choice Awards’ digital performance segment with rapper/Nickelodeon star Young Dylan, LA’s Lulu Studio 18 worked with Silent House Principal Tamlyn Wright, who was Creative Producer, Production Design for the segment. They created the otherworldly, kid-friendly virtual environment using virtual production techniques. “The timeline was a little different than a regular design and scenic build. You have to settle on things quite quickly; wrap up your design earlier on, as there are visual artists involved to create what you’ve designed. Lulu’s Unreal technical artist, and the art direction team at Nickelodeon, uploaded all the Cinema 4D asset files, which was fantastic to start as a base. But once those came into Unreal Engine, there were days of retexturing, rescaling, relighting all of these objects, which were assets from the Nickelodeon style guide.” Wright continues, “It was a wonderful answer to the creative challenge of a performance in a space that was unbuildable and supposed to be happening in this weightless atmosphere. It was a really fun place to explore as a designer and it all folded together brilliantly.”
Read the full story about the work on this project in PLSN‘s April issue article: Realizing an Otherworldly Performance for the ‘Kids’ Choice Awards’
