John Featherstone, partner and founder of LightSwitch, had a “heavy lift” with NuSkin’s most recent live spectacle, which included an opening night concert featuring Gwen Stefani; two days of leadership addresses and seminars; and a closing performance featuring Oscar-winning film score composer Hans Zimmer. Along with the need to craft a rig that could be used for all events, the Lightswitch designers also had to take into account how the visual effects would appear to the audience live-streaming the event. “There’s an audience in the room that is incredibly important, but there are also all those people watching on the livestream,” Featherstone said. “Then there’s social media – we had to make sure that this was not a blown-out blob of light on iPhones and cameras.”
-Randi Minetor, from “Corporate Theater,” PLSN, Jan. 2020, page 50
