In regard to getting staff to carry a production company’s ethos and vision into the field, “I look for people who understand it’s hard work, but the hard work is VERY rewarding. Counting hours or days in this industry does not compute… I believe that our success has been a result of us doing things differently. It’s what sets us apart, makes us unique, and defines us. Hard work, determination, sacrifice, dedication mixed with common sense decision making.” – Aaron Soriero, Founder and Lead Production Designer of Music Matters Productions (MMP)
