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Dreaming Up Fresh (and Distinct) Nightmares for Alice Cooper and Rob Zombie

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Rob Zombie photo by Steve Jennings

If you are looking for an example in how a single lighting and video setup can be used by two different designers to create distinct visual narratives, the North American ‘Freaks on Parade’ tour with Rob Zombie and Alice Cooper could serve as a case in point. “It’s always really cool to see how designers use the same rig in different ways,” said Damian Rogers, Lighting & Video Designer, Programmer & Director for Rob Zombie.

An expansion in LED video gear and content also played a key role, not just for Zombie, who “makes great videos and provides tons of cool content for our show,” Rogers says, but also for Cooper, who took the LED video content plunge for the first time with this trek. For the song, “Snake Bite,” where Alice performs with a massive snake onstage, the video content helped deliver a “visceral” reaction, notes Curtis Adams, Alice Cooper’s Creative Director & Production Designer. The added I-Mag, he says, “magnified those emotions to where it feels like the snake is wrapped around you.”

From “Wide Angle” by Steve Jennings, PLSN, Nov. 2023, page 60