Paul Motal and the company he founded, Matrix Visual Solutions, are involved in nearly 800 events per year, either as the producer or as the full-service provider of audio-visual gear and expertise through rentals and sales. Motal is an evangelist for customer service. “To build a brand in the U.S., good service is paramount. If you can back the product and you can provide the service to take care of the customer, it builds your brand. The word gets out. That has helped us to grow.” He mentioned two customers who had called the week before speaking with PLSN. Both had high-profile events — one involved an automotive racing event in New Orleans; the other was a hotel opening in Houston. Both needed some guidance to feel as comfortable as they could with the product. So Matrix flew engineers to their locations at no charge. “If you take care of the people, positive word of mouth will come from it. It costs us a little to send out engineers to do on-site service, but no one else does it. It really distinguishes us.”
— From “Company 411” by Tim Bradley, PLSN, April 2014
