I am hereby calling for an end of the rainbow! Today’s RBG LED products are used not only on stages, but also to illuminate the facades of buildings, interiors of bars, displays in stores and countless other uses. Generally, when you see these, they are running a basic rainbow chase through all the colors they can create. Why does it have to be this way? Where is the creativity we used to see with lighting in terms of color usage? …There are so many fascinating things that can be done with color, yet too often we end up seeing only rainbow chases. How about cycling between two specific colors, slowly fading through various shades of the same hue, or just remaining static? I hope that going forward we can end the rainbow and bring back creativity.
—Brad Schiller, from “Feeding the Machines,” PLSN, Dec. 2015
