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Barbie’s Virtual World

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Margot Robbie as Barbie in Warner Bros. Pictures’ Barbie. Photo courtesy Warner Bros. Pictures/ © 2022 Warner Bros. Entertainment Inc.

There’s a rumor going around that Warner Brothers’ summer blockbuster, Barbie, was made with no VFX. Phil Galler, President of Lux Machina, would beg to differ. “Yes, there are definitely lots of practical elements in the set,” he says, but notes that “there were upwards of 1,000 VFX shots in this movie.” Lux Machina, which worked directly with the VFX team, supplied about 40 of the robust media servers that the company has been developing—Lux Arca Servers—to feed content to the LED volume and support the film’s virtual production workflow.

From “In the Volume Spotlight,” by Michael S. Eddy, PLSN, Sept. 2023, page 24