The best lighting designers are folks who pay attention to detail. I first met Jeff Ravitz 20 years ago in a convention center. He was lighting cars for a regional auto show. We had a dozen cars up on scaff platforms. Ravitz spent days focusing and softening the edges of Lekos to perfection. He lit them to a beautiful sheen and illuminated them from the top and side. It was just awesome. The show producer and everyone thought it looked great, but not Jeff. He insisted that the wheel wells needed to be illuminated from underneath. We had 50 1k Mole Richardson nook lights placed under all the wheels to uplight them. There were three days until the show opened and we thought we were done. I kid you not; Jeff focused and refocused these damn nook lights for three full days. But clients love this attention to detail.
—Nook Schoenfeld, from “LD at Large,” PLSN, Dec. 2008
