There’s no question that 3D projection is solidly entrenched in the digital cinema world. In our own staging realm, for both live and corporate events, the use of 3D is making inroads, albeit slowly. The caveat is that clients need to be budget aware, technology aware and content aware — beyond their current levels with 2D productions. In addition, clients need to ensure that they research the right “3D savvy” staging companies…”When you work with projected stereoscopic 3D, active glasses can cost $150 a pair or more, and most clients don’t have the ability to pay that kind of money to outfit an audience. So, from my experience, the majority of 3D shows opt to use passive technology, and this is the better solution for the live events industry — especially when dealing with large audiences,” says Les Goldberg, CEO of LMG, Inc. As a staging company tasked with taking someone else’s vision and putting it on screen, Goldberg also sees a slow, steady upturn in the use of 3D. John Wiseman, CEO of Chaos Visual Productions, also sees 3D ramping up slowly and carefully. And he envisions an extension of this technology. “I think the next big thing is going to be virtual 3D sets on stage. Imagine set pieces that aren’t really there, but ones that an artist can interact with, and walk through. And it will all be live, rather than blue-screen.”
—Paul Berliner, from “Video World,” PLSN, June 2011
